Stimulate the demand for health reform and foreign war low-end medical device market (1)

At present, China's market has begun to refine, not only in the high-end market by foreign occupation, some in the low-end market also began to be their penetration, especially in the current new health reform, foreign investment enterprises, universal mind is in the shortest possible time to win a share.

As early as two years ago, the company had already begun to set foot in China in the low-end of the medical device market, and now, with the introduction of new health reform, foreign investment in China in the low-end medical equipment market and began walking into.

"High-end medical equipment market with annual growth of approximately 10%, while the rate of growth in the low-end medical equipment up to 30%, in the low-end market on every enterprise's attractiveness is enormous.

"Recently, fly lipuda partner and Chief Executive Officer of Kong Xiang-hui at Philips Medical Imaging China base located in Suzhou in the signing ceremony.

Low-end medical apparatus to the rapid growth of demand and the medical reform are inseparable, and the current concern about this market is not a Philips.

Concern to many in the low-end

It is reported that the production of 64-slice CT (computer tomography), MR 1.5T (magnetic resonance imaging system) as well as the x-ray device-based Philips Suzhou base, will in the next five years invested $ 5400, brings together research and development, manufacturing, Assembly and procurement, and other facilities.

In addition, the base of the research and Development Center will be tailored to the local hospital Imaging System. At the same time, Philips, following after construction in Shenyang and Shenzhen, Suzhou base also improve its geographical strategic layout.

Philips, Executive Vice President, healthcare Division CEO Luo siqi stated that this investment make Philips Medical in China with a more sophisticated imaging systems product line and build up in the early diagnosis and disease prevention leadership position.

Suzhou base products will also have the distribution to overseas department.

"Over the past three years, Philips through different policies, the comprehensive product line on the strength of the economy, including in the field of imaging, ultrasound system, cardiac ambulance system and even family healthcare.

Globally, economical products 1/3 of demand in emerging markets, 2/3 from the developed countries. Philips through acquisitions and development to development in the low-end product, except in China acquired gold Kewei, Brazil and India, respectively, in the acquisition of the two companies. New product development is concentrated in the x-ray systems and ultrasound systems, CT system, compression-type ultrasound system. "Luo siqi said.

Not only is the Philips, along with the advance of medical reform, in the low-end market for many enterprises constitutes a huge attraction.

For example, last year Xinhua medical and the joint venture GE, GE's eye is the former in primary care areas and channels, it has launched a series of medical equipment, plans to price sold to rural health care institutions.

Johnson medical equipment will also be rural, community health organizations considered to be the focus of future development.

It is understood that the domestic companies listed on the birds and the 20% of the medical income is through the Foundation sector tendering.

By coincidence.

Not long ago, Germany Siemens also held its primary medical device market Media Forum, that you want to enter in the low-end market, Siemens Medical advantage product lines, such as x-ray machines, CT and ultrasound machines will be developed to adapt to the primary care model. Future Siemens Medical business will have 40% based on the basis of medical, 60% for the middle and high-end.

In fact, as early as two years ago, Siemens has in Shaanxi began to enter the Chinese market for low-end devices in the process.

Siemens press spokesman said that China's health care system reform for many enterprises provides an opportunity, Siemens is no exception.

Shenzhen City Medical Association Tao du pure said that China's market potential and the human cost factors conducive to foreign capital closer to the Chinese market, to improve its competitiveness.

Quick penetration

According to Chinese medicines and health products import and export Chamber of commerce statistics, January-October, hospital instrument medical equipment imports 40 billion, an increase of 16 per cent of the entire pharmaceutical industry 24% of imports, domestic whole medical devices imported products very competitive, become a stimulating medicine industry import of principal factors.

In 2008, China medical device and diagnostic equipment of industrial output is 829 million Yuan, an increase compared to 2007, 42%, while the 2009 third quarter medical diagnostic equipment of industrial output was 562 billion yuan, an increase of 19%, the rate reached 97%, industry profits amounting to 60 million Yuan, an increase of 23%, the main business income 551 billion yuan, an increase of 17%.