Home appliance chain will become medical electronics new channels

Lift the Omron, people think of is the wristband.

As a leading enterprise in the field of medical devices, Omron has introduced a large number of consumers of electronic medical apparatus, including electronic sphygmomanometer, electronic clinical thermometers, blood glucose meter, weight and body fat measurement, electronic pedometer, etc. Omron (China) co., Ltd.-health care business unit Director and General Manager of tail off through interview, said that China's home appliance chain-like development momentum is very good, there are already some electrical chain initiative contact Omron, hope to selling Omron products, future electronics chain stores will become the Omron Healthcare products important sales channel.

China will become the world's top market

At present, China is already the Omron electronic sphygmomanometer's second-largest market.

In 2008, Omron electronic Sphygmomanometers in Chinese market sales reached 150 million units, while the United States market there are 100 million units compared to the gap, but has surpassed Japan market (148 million units/year). In China, Omron electronic sphygmomanometer with annual growth rate of 20%. Mei Guan through some medical device manufacturers, only OEM (OEM) and not of development and production of own products and Omron not only in the local construction factory, and has its own patented technology, thus guaranteeing the quality of the Omron products.

"According to our survey, 2010 the number of Chinese patients with hypertension will reach 2 million.

Omron's goal is in 2011, the United States market in China market beyond, becoming the first Omron global market. "Tail off thoroughly.

Apart from the primary and secondary markets, Omron also gave attention to rural markets.

Currently, Omron's core market in primary and secondary cities, sales network all over the country in more than 70 cities. Three-, four-level market sales work is done by the dealer, Omron's own channels have not yet fully construction. "China's household appliances to the countryside are well underway to launch, Omron will advance the channel sinks. We must be careful to gradually improve sales channel and service stations, construction work commenced in rural areas, product promotion, this is also the focus of the next. "Tail off thoroughly.

It is understood that Omron production base in China's Dalian's annual capacity has reached 10 million last year, this year's annual output is expected to be raised to 1100 million units-1200 million units.

Even so, Omron's capacity has also been difficult to meet the growing Chinese market, which is why Omron in Viet Nam-building a 1 2 million medical equipment factory.

Will build on the household appliance chain channels

Due to the Chinese consumer habits in a drugstore to buy health products, Omron and pharmacies with a longer time, Omron is still taken in pharmacies open counters, and other forms of sales.

However tail off through the Omron is very optimistic about China's home appliance chain-like channel potential. "There are already some electrical chain initiative contact us, hope to selling Omron products. Consumers if in certain household appliances chain store to see our products and do strange, please rest assured that your purchase. "Tail off thoroughly.

Mei Guan penetration further stated that the current Chinese market and 20 years ago in Japan market are similar, then OMRON sales channels concentrated in pharmacies and department stores, electronics chain stores sales accounted for only 10% of total sales.

But in recent years, Japan's medical device channel event of considerable change, electrical chain sales share has accounted for 60% chemists and other traditional channels is reduced to 40%. "I am in charge of a medical device in the Omron Japan market sales work, go through the channel changes. So, I'm on China's home appliance chain is very concerned about. Future, Chinese appliance chain store will become important Omron products sales channels. "Tail off thoroughly.

Products meet the needs of young people

Sensing technology is Omron's core technology, the technology applied to temperature, pressure, speed of the physical examination, formed electronic thermometer, electronic sphygmomanometer, pedometer, etc.

Omron electronic sphygmomanometer with a unique "Bio-sensing and control technology", using this technique you can acquisition of electronic sphygmomanometer to subtle changes in blood pressure and pulse, can not only improve measurement accuracy, but also to shorten measurement time, improve measurement comfort.

For the Chinese market, Omron ensure measurement precision on the basis of many easy to Chinese consumers use of design elements.

For example, last year launched a backlight electronic sphygmomanometer. According to the needs of consumers China Youth, Omron has also launched a product with communication features. "Now more and more young people in order to lose weight while using a pedometer, Omron pedometer not only introduced the day people can be calculated by the number of steps, and can accurately calculate the number of aerobic step, and convert calories. To enhance portability, Omron pedometer also built-in 3D sensor, so regardless of the user where to place it, as long as they carry are accurate detection. "Tail off thoroughly.