Respondents: Philips Institute in charge of the Asian Group Chief Technology Officer what Dana
Time: 2010-10/29/
Venue: Shanghai Marriott Hotel HongQiao
Founded 100 years ago Netherlands Philips was once a global consumer electronics industry leaders, but as the company's strategic transformation, its business center and gradually from consumer electronics to healthcare, quality of life and lighting systems, and other emerging industries.
In this transformation process, Philips global development system play an important role. Located in the Shanghai Institute of Philips Asia is its one of the three major research laboratories worldwide, on Philips overall business transformation has played a critical supporting role. 29 October, Philips of the Asian Group, Institute of Directors, Chief Technology Officer Dr. HO Dana received the China Electronics News reporter interviews. In his view, Philips will pass meaningful innovation beyond purely technical research and development, to provide comfort, health, quality of life as a research and development goals.
Take a healthy and comfortable high quality life for research and development goals
Reporter: Philips Consumer Electronics is done, but in recent years the business change very fast.
As a multinational enterprises in Asia Research Institute, research your concern about the future areas of focus? why these areas?
What Dana: Philips Asia Research Institute was established at the beginning of the first five years, our research and development direction of the main focus on consumer electronics products.
Here are two examples: one is a Research Institute founded in the early development of CD burner, 52 x burner, at that time, is the world's fastest at x CD burner. Another is 2004, Philips research, for the first time TD-SCDMA technology use TD-SCDMA technology international call. As the company strategic transformation, Philips business focus has three: healthcare, quality of life, and lighting system, Philips in Shanghai Institute of Asian research is also of concern around the company's three key businesses. This piece in healthcare, we focus on chronic disease management and chronic treatment solutions, home health care and clinical research in quality of life in this piece focuses on Asian gourmet cooking system, to meet the unique needs of the Chinese market and infant care products, as well as water and air detection and decontamination; this piece in the lighting system, our focus is LED applications, support sustainable lighting solutions. This research direction is very representative of the Philips future business development.
Research and development ability of long-term cultivation will be a breakthrough innovation
Reporter: Philips Asia Research Institute is one of the three major Research Institute of Philips, areas of concern include healthcare, quality of life and lighting system, the other two Research Institute and Institute in the areas of concern in Asia to come to terms with the Academy in Asia different? Philips research and development system is how to position?
What Dana: located in the Shanghai Institute of Asia is Philips three global research laboratories, healthcare, quality of life and the lighting system is and the three areas; Netherlands PSV laboratory is our biggest three laboratories, research area and Shanghai is also similar, and three blocks, and in the United States is focused on laboratory of health care and lighting system.
Philips had to pay more attention to consumer electronics product development, the transformation of business implementation, Institute of Asian research and development focused on the transformation, with more attention to people's quality of life.
Of course, to support this business, promote technology development capability, you need a certain amount of time to create cover three main areas of research, research and development ability of long-term cultivation will be a breakthrough innovation.
Asia Research Institute through the efforts of the past few years has products to market, such as reading lamp, falling monitor, this is our culture and development ability of some achievements in the process. Therefore, there are many techniques and algorithms, through these algorithms to determine what the actual situation is like.
Of course, that this product looks very simple, there are a lot of technology that is not to say that you want to show us how complex the technology, but rather that through these advanced technologies offer meaningful innovation.
Because this seemingly simple monitoring instrument, has saved many lives. Our product looks very simple and complex technology behind this seemingly simple surface, which also reflects the Philips brand commitment: superb, jianyuxing.
Reporter: Asia Research Institute research and development at Philips global chain with other two Institute interactive? three jointly developing a project opportunities?
What Dana: first of all we want to ensure that the three laboratories engaged in the research project is coordinated to avoid duplication, the three research assignment very carefully, we also have some interactive, engaging in research in Shanghai is also required from Europe and the United States laboratory of knowledge transfer.
In addition, we also have a number of joint research projects, Shanghai, United States, the European Union the three laboratories, but the project manager may in Shanghai or in Europe, the United States. What benefits? because these three areas is a different time zone, our research work is 24 hours of uninterrupted work. For instance, the Netherlands has a new idea or new development, Shanghai's researchers work the first time in the Netherlands received the research results, which can speed up this project.
For example, medical imaging, interventional-therapy to do chest surgery, just insert a catheter into the
How do you go, you must do it through medical imaging. This one is a future growth very fast, although this is an invasive treatments, in fact, this is a minimally invasive treatments. This area of research is the Philips global very large projects. In this article we will focus on China in China or a high incidence of common diseases such as liver cancer, because China's more hepatitis b patients, resulting in a high incidence of liver cancer. Our clinic for cancer research and development, from the other two Research Institute developed applications and technology, put it into the liver cancer in China.
Blindly climbing techniques might be a dead end stairs
Reporter: you just mentioned a very good concept called meaningful innovation, can explain what is meaningful innovation? as you said earlier Philips concern and daily life of innovation, such as fall-monitor is a comprehensive application of the various areas of technology, but may lead to a breakdown of the basic research and development in the area of concern is not enough, this will not be disqualified from Philips in the leading position among them?
What Dana: making technology more about technology itself, to give them proper guidance or the guidance.
If you do not give the right guidance, they will pay more attention to their interest in the technology itself, really can do to meet customer demand for innovation, the probability is very low. Sometimes the road can go through, this is your lucky, but there are such good luck opportunity is very small. So, just from a technical point of view, from a technical point of view of those who have been the engineer down, really can bring meaningful innovation, really can change customer's life is very difficult. Meaningful innovation can really change people's lives, can bring for the differences in people's lives.
100 years ago, very few, then technology limited technology can easily implement an application.
Now the technology is very much, but in many technology which finds a targeted applications is difficult, if you can't find a truly meaningful application, just climb stairs may be the future technology a dead end. Therefore, innovation to be meaningful, you must go to the application of social concern, such as health care you should pay attention to user needs to know what meaningful innovation. We have split out the traditional business of Philips-Semiconductors, is no longer working, because in the semiconductor business to have a breakthrough innovation is almost impossible. You just say technology consolidation rather system innovation, a complex systemic innovation also have the opportunity, for example, nuclear magnetic resonance or CT, if you want to further enhance the performance of CT and MRI results, make the scan speed faster, it involves a lot of comprehensive technical innovation to achieve substantial breakthroughs.
Another example, we in the early 1980s when he invented the CD, this is a truly significant innovation, because it has changed the way people live.
You can think of CD and compared to traditional albums, the first CD is easy to use, and it has many uses. CD is also an "open innovation" is a very good example. This technology is our invention, inventions, we and other companies in the industry, through cooperation and the other company's cooperation, this invention truly made a product, a typical case business successful.
Research and development is a deep understanding of user needs
Reporter: Philips current concern three main areas also have many competitors, you repeatedly emphasized Philips concern daily life meaningful innovation, faced with competition, how do you maintain sustainability research and development strengths?
What Dana: our technology is based on a deep understanding of user needs, for example, road lighting, road lighting it sounds very simple, just create a high pole, above a bulb.
In fact, this kind of lighting on the motorist is not enough, because you did not take into account the effect of light on the eye, but also in the surrounding environment is dark, the lights for pedestrians what? we do a lot of experimentation, simulation, simulation in different light conditions, road lighting on the drivers of the impact on people's eye what impact these experiments we can obtain optimal roadway lighting solutions. Such a field containing a number of simulation data optimized lighting solution, the competition is very difficult to replicate. At the same time, we also understand the needs of other clients, such as street lighting customers generally are government departments, and they want every lights are more durable, we will from durability angle, improving the durability and reliability of the lamp. In addition, Philips has strong brands, people heard the Philips, think Philips strength, these areas are comparable to our competitors cannot.
Reporter: do you have Blu-ray disc, and Japan, and Korea company peers together do research, you feel Philips and Japan, Korea business doing research?
What Dana: Blu-ray technology research and development process, I had the privilege and Japan, and Korea corporate colleagues.
I saw Korea, Japan researchers, they either from the philosophy or methodology and we all have something different. Their technical ability is very strong, so in the Philips research technical staff and Japan, Korea research technical staff, despite efforts in one direction, but there is also a competition, because everyone wants the best ideas come from its own side. It is also involved in the process so I was very excited, and through such a competition and cooperation process promotes Blu-ray format or Blu-ray standards development.
Research and development of different points of fact and not a lot, we are engaged in technological research, through this technology to find solutions.
Specific research and development process, researchers in Japan has a number of different, because they will take a long time now we discuss which direction should future development, to which direction. Once this direction, they will soon be put into action, but on the future direction of seminars take a long time. However, Philips, a start everyone might move towards a different direction, in the effort, according toWe ultimately want to achieve with some fine-tuning, and then make it a different direction towards a common goal. This is the biggest difference, however, two approaches are equally effective.
Press comments
Side of innovation
Hu Chun min
Philips's magnificent turn and let people by surprise, their healthcare, lighting system and the quality of life, and so on three major business system has eroded away the Philips "e" mark.
Although TV, Shaver and living appliances and other products, we are still able to store the counter on see Philips's shadow, but they are just family "quality of life" decorations. Although the "Netherlands Royal Philips Electronics Company" this name can be vaguely see the company has a noble descent, but today, their entire development system has been completely close to ordinary life. "Do meaningful innovations", which is the Philips research and development system of the "Bible". The so-called meaningful innovation is solving ordinary lives of practical problems. This simple idea of research and development, on the pursuit of "high end" and "core" and "key" technological breakthrough of Chinese companies is definitely a sense of inspiration.
Philips Semiconductor Business stripped, because in the semiconductor field "to have a breakthrough innovation is almost impossible."
However, Philips has not abandoned and semiconductor-related lighting system. Philips research is focused on a lighting system adaptation to the surrounding environment, and then on to the human eye to light perception, Physiology, psychology and behavioral perspective lighting system on human impact and how to deal with the eye fatigue and improve Visual and emotional comfort. From this point you can see, the new Philips to develop in the field of blindness, they are not put to the development and the development of research ideas to life and development, reflects a high degree of "human nature" feature. To improve and increase awareness of quality, comfort, health and living standards up looking for breakthrough, this is the most simple and clever way. Journalists in Philips interview notes, a use of led light source of the reading light, which distinguish it from other similar products. It directly illuminated books, let the user in the lighting conditions are not good when you can read and write, and do not interfere with others, as exclusive personal reading lighting provided. This simple reading light fully embodies the people-oriented concept of research and development.
Domestic enterprises has been stressed that independent research and development, and in a critical technological breakthrough in the field of realization as the destination.
Once the big bother have ceased pursuit of semiconductors in the areas of revolutionary breakthroughs, to be "meaningful innovation", built around the lives of consolidation and innovation, achievement, the Philips strategic transformation. Look forward to business restructuring of domestic companies are also find direction.
"Innovation" is not equivalent to the "invention".
Innovation implies full understanding of user needs and desires, and to provide innovative solutions to meet their needs. Technical research and development is the process of, and understand the customer needs is the crucial starting point is to ensure that the development of products and services to succeed. This view appears to be on innovation is worse-didactic defined, but definitely worth of domestic enterprises.
Philips Asia research focus areas
● Lighting Visual research and solutions
● Service to community health clinical decision-making system
• In-home healthcare research
● Air purification and water purification solutions
● Asian cooking style management and maternal and child health research
Personal resume
Dr. José Dana
1982 joined the Netherlands Royal Philips Electronics company in September 2005, was appointed head of the Institute of the Asian Group and Chief Technology Officer.
1982-1989, Netherlands PSV Philips research laboratories researcher.
1989-1991, he served as New York Coimbra Cliff Philips laboratory material physics department heads.
1991-2000, Netherlands PSV Philips research laboratories, several supervisory position.
Research areas: microscopy and analysis equipment, storage and display.
2000 ~ 2005, Philips research laboratories, Senior Vice President of research and development projects, the group storage and General Manager of global research and development programme is stored.
In 2005, he served as head of Group Research Institute for Asia and the Chief Technology Officer.
What Dana is 35 articles in scientific papers by the author or co-author, three patent applicants.
Dr. José Dana 18 into studying physics, University of Leiden and in 1982 for Ph.d. thesis title is the ultra-low temperature magnetic materials.