Canon medical new leader to decrypt the China management

September 1, 2009 onwards, Canon (China) co., Ltd. medical device products division official from service Canon 30 years at the helm of Mr. Kang Yu Matsuda.

According to Canon Inc., Mr. Kang Yu Matsuda 1979 entered the Canon company has been committed to pioneering medical cause Canon, Canon has been at the service of Europe and the United States, Canon Canon Headquarters Medical Division, during both have excellent performance.

In the face of continued volume growth of the global medical market in China, the largest medical giants to assert, but Canon (China) Medical Division of handsome action, is a further quality Canon medical market beginning China? this action also lets the future Canon medical in the Chinese market with more expected to Canon DR system as the representative and the associated with higher check efficiency, better image and less x-ray dose of DR era, more industry full of hope.

Quality Chinese medical market

For China this world medical equipment purchase fastest-growing market, all major international medical Giants have accelerated their strategy in the Chinese market and operational process layout, but also accompanied by DR market growth into the development of "multiple age."

As DR systems leader, Canon medical on China's irreversible medical imaging digital trends also is full of confidence.

"Today's Chinese medical market is moving from traditional film to digital x-ray imaging system (DR) transformation, Canon is ready to play in the semiconductor manufacturing and imaging technology differentiators, deep mining China market demand for Chinese consumers with high quality and high trust products.

"Just appointed Matsuda Kony General Manager of this sufficient to show that the Chinese in the global medical market in Canon's strategic position.

Aim global positioning high-end quality first

"Canon medical product research and development of guidelines for the whole global markets, i.e. in Europe and the United States, Japan, Asia, and China, Canon sales of products with the same high-quality characteristics.

For the Chinese market, Canon's DR systems to high-end hospital as a starting point. Mr. said "Matsuda.

MATSUDA, added that guarantee the product quality is the responsibility of the Canon at the very least, the Canon DR system as well as the use of core FPD components are in the Canon Group's internal research and development and production of, and in Japan the factory production, this is a high-quality Canon products.

MATSUDA, stressed: "among the FPD manufacturers, Canon is the only own production all core components of the enterprise, for Canon, not to reduce prices at the expense of product quality, we will, through internal management control and lower costs to expand the product range of the market. ”

China management: cooperation

In the face of the growing Chinese market, Canon continues to strengthen the expansion of the Chinese market, according to Mr. MATSUDA, Canon to expand partner sales channel as increases in important ways.

Canon in Chinese and not directly to the product sold to the hospital, but by agents and equipment manufacturers to sell their products, in order to make more Chinese hospitals can use to Canon high-quality medical devices, Canon is actively expanding sales partners, present a special focus on the cooperation with the machine manufacturers, in particular development and local machine manufacturers.

Adhere to the dynamic

"Canon future products will increase dynamic flat panel detector development and market launch.

"For the future development trend of Canon products, Matsuda, said," just use static DR system flat panel detector, from a technical perspective, this integrated approach is easier to achieve, but a dynamic Board of different, higher technology content. ”

"As a complete system that dynamic plate is not enough, Canon also requires close cooperation with the machine manufacturers to jointly expand technology research and development to achievement of complete systems.

In this sense, in order to promote dynamic plate, Canon coming year affair will be and the whole machine manufacturers established good relations of cooperation, including China's domestic manufacturers, seeking their cooperation. "Matsuda General Manager said," in fact, from the 2007 Canon has already begun cooperation with local manufacturers, including the supply of spare parts in the hope that by working together to reach national DR system. ”

Integration of internal resources and cornerstones

"The demand for such an important and rich in the Chinese market, we should do is the lowest cost to provide the highest quality products, extensive product range to meet the diversified needs of the Chinese market," Mr. MATSUDA, added that "Canon medical will continue to strengthen the company's internal resources, including internal organization, human resources and equipment resources, improve the organizational structure and management system, to strengthen Chinese users, agents, and the whole machine manufacturers the ability to provide help, company internal improvement will be the future priority areas".