Japan consumer electronics firms competing to enter China medical device market

Medical system reform will establish the Government in the provision of public health and primary health care in a dominating position, Central and local Government must significantly increase investment in health facilities, will allow many hospitals have significant medical equipment purchase and renewal needs.

Affected by this substantive favourable factors stimulating, numerous Japan consumer electronics companies to speed up the China medical device market.

Recently held in Suzhou, author of "the 60th session China International medical equipment fair" (hereinafter referred to as "medical Expo") a scene, Canon, Sony, Toshiba, Hitachi, Japan consumer electronics companies to accelerate the pace of introduction of new medical devices, medical Expo booth are the first to enter the China market for new products.

This, the first business Canon attended medical Expo, and for the first time in China exhibition Canon latest model of digital x-ray imaging system to obtain the latest CXDI-60G SFDA registered card CXDI-50G, CXDI-50C etc. 5 product, this also means that Canon first enters China medical device market.

Canon (China) medical equipment Division General Manager at three Kazuo describes, in Canon's global turnover, including the medical products industry products has accounted for 9%.

Since 1940, following the camera after the first x-ray photography equipment indirectly of successful development, the 1998 digital x-ray imaging system successfully listed on the product, the Canon in the global medical market brand is gradually accumulated.

Relative to the fiercely competitive, profit margins relatively low digital cameras and other consumer electronics industry, increased degree of relatively high China medical device market is obviously able to Canon brings new profit and turnover growth space.

Industry data shows, the next five years, the medical device market in China will gradually catching up with United States, becoming the world's second largest medical device market.

China has nearly 2 million medical institutions need for device update, at the same time, China medical system reform will also be opportunities for the medical device industry. While cruise en consultation data monitoring shows that five or six-level electronic medical device market share of the overall market continued to expand, from 2005 10.7% reach in 2007, the growth rate of 12.0% live in all levels of the market, it is expected that this trend will also run through the next three to five years in the medical device market development.

In addition to the Canon, Japan consumer electronics giant is also in the hospital Cobo introduced a series of new products.