Tuesday, January 11, 2011

Medical electronic looming cottage trend

China's medical industry model is changed, there has been concern only from previous treatment, gradually become more concerned about health care, which is China's portable medical devices market to advance to a new era, in the near future staff several health equipment is not possible, the Chinese portable medical equipment market is facing a huge business opportunity, this area of growth is likely to go beyond the mobile phone market.

However, it is in this great opportunity with temptation, cottage products have begun to walk into electronics hypermarket, blood glucose, blood pressure, Oximeter, household, portable medical devices become most likely cottage product areas, in fact, these products have been in Shenzhen Huaqiangbeidianzishichang open their wares.

"Household portable medical electronics because of its wide range of demand, high demand and prices declining and achieve rapid growth, which make up the majority of Chinese portable medical electronics market, thus making cottage products. "ADI Asia Pacific medical Enterprise senior business manager Paul is better this way understood," in some regions of China by its industrial chain Division very fine-grained, industrial chain of very sophisticated, thus was born a huge cottage machine industry, many e-business by virtue of their industrial and technical reserves and accumulation, the future have the opportunity to enter into domestic portable medical electronics area. ”

Then, when a huge influx of cottage manufacturers group to a portable medical equipment on the market, it brings to the industry of big or disadvantages?

Microchip medical products division chief product market works normal Hsu Chin that part of the fortress there or of products to meet user demand for lower-middle-market.

"Due to the growing Chinese market, and the reliance on imports of medical equipment, I think the inevitable imitation. "He said," Although some counterfeit products can satisfy the market for low-end medical device requirements, but other imitations may give users at risk or even potentially life-threatening, particularly those involving one-time parts of equipment. ”

Some semiconductor manufacturers are strongly opposed to the cottage.

Such as Atmel marketing Vice President Alf-Egil Bogen says: "the counterfeit products are not only stealing the OEM manufacturers of receipts, and if the results of the analysis of product readings or will give error bring life-threatening illness, resulting in preventable or manageable condition of patients taking inappropriate therapy treatment, more serious will lead to a patient's death. Therefore, manufacturers must enforce than barcode or hologram more robust authentication method. "He went on to say:" as far as we provide for blood glucose meter device, for example, typically these instruments use some alternative or cost of paper or chemical reagents. Such equipment is one of the key elements must have a method that strips from OEM manufacturers of reliable products, and can properly read and specific test groups relevant calibration information. Our chip design is integrated by specialized into the device, to prevent computer hackers or clone, copy, or provide poor quality consumables. ”

As with Atmel, Lattice also said there are ways to deal with fortress of medical products.

Lattice low density and mixed-signal solutions markets Commissioner Gordon Hands pointed out that "the years cottage products in the consumer electronics market has not uncommon, this phenomenon in medical products market will tend to increase. Les Disi by allowing designers to put their design in Les Disi programmable chips, to combat this trend. Once the package, these chips will not be able to copy, and as a result of these chips is unique, therefore it cannot be bought on the open market. This is to attempt to copy the product design of causing enormous obstacles. ”

Microchip also expressed through micro-controller for digital certification is to ensure that medical devices used for its intended purpose.

By virtue of Microchip microcontrollers in hopping algorithm, "Keeloq technology applied to verify the medical equipment and provide the highest security. "Fan Hsu Chin said.

ADI's Zhou Wen sheng from portable device manufacturers recommendations to select components.

He believes in medical portable medical electronics products, professionalism and manipulate complex, higher prices and application areas, buyers pay more attention to product measurement stability and accuracy, current local supplier is not in the short term to address these challenges, it needs to be international manufacturers and develop and introduce new technology to meet the needs of the market.

But in the household, portable medical equipment, since the cost will be an important consideration, it would be for the local IC companies bring great opportunities.

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