Drug stores and specialty stores to subdivide the market for medical devices (1)

In the just concluded "two", the State will increase the health infrastructure and investment, to strengthen health care awareness campaigns, and accompanied by our aging society, gradually entering the medical device industry into high-growth phase, in the pharmaceutical market in occupies a growing proportion.

Data show that it is expected that by 2012, China will become after the United States, Japan's third largest consumer of medical devices, home medical equipment production value will reach $ 18 billion. Medical device sales companies follow the chain industry, household electrical appliances to medical specialty chains dominate market share. While the pharmacy retail competition and more intense, widespread began to seek strong diversification, with a view to the introduction of medical equipment, medical equipment market share. Pharmacies go people first route in some primary medical institutions "lingchalv" marketing essential drugs, "price war" is no longer the drugstore to survive, large treatment instrument becomes more portable, affordable home rehabilitation treatment for direction. At the same time, it is self-health care, self treatment concept is also changed. Medical device industry market prospects for drugstore retail see new profit growth point. Pharmacies in Wangfujing, blood glucose, blood pressure and various household treatment instrument, and other small medical device occupies almost half of the area, a pharmacy and a prominent position in the window for displaying a variety of wheelchair. Pharmacies of a salesperson said that in the past to buy health products, now buy home medical equipment people begin to rise, consumers to purchase medical equipment is mainly used for routine testing, prevention. Beijing hospital maintenance for pharmacy manager Lee Ching-fu said that now the drugstore flagship "health" concept, cosmeceuticals, health products, medical devices, and health related product share will increase. Current medical device sales accounted for more than 15% has been reached, the State supports the development of medical devices, health care, preventive function of civilian-based medical devices will be increasingly influenced by consumer attention. Beijing Dewei dead pharmacy manager wangzhijun says that blood glucose, blood pressure, and so easy to carry, easy operation of medical equipment is very popular, sales comparison.