China International Finance co., Ltd. 2009 policy report shows that in 2008 the global financial tsunami and the economy down, medical health industry has become a haven for investment ".
When the real estate, automotive and other industries because of the global financial crisis, struggling to decline channel, China medical device industry for domestic markets, the characteristics of the rigid requirements to become a lot of investment in the eyes of a "safe haven". But the entire pharmaceutical industry faces the external environment: "new health reform," and "new style" as the main national health public policy changes to the industry to bring more variables. Expansion is a foregone conclusion Terminal further subdivision on January 21, the State Council approved in principle the "deepening the reform of the medical system, that is, a new" medical reform programmes and the implementation of the programme. New health reform programme, in 2009-2011, all levels of Government will invest 85 billion for five health reform. Looking at the overall programme, WebLogic Yao think drugs and basic medical equipment will be the next three years the greatest medical reform beneficiaries. Just ended Chinese medical device industry annual meeting 2008, Jiang feng, China Medical Association also believes that in accordance with stimulating domestic demand, promote the economic growth of the principles and the deepening of medical system reform, sound health care system, health systems in building one of the priority areas will be equipped with the basic medical equipment. China Medical Association Executive Vice President at ming said that the new reform programmes introduced, means that the Government will increase its investment in health insurance, and construction covering urban and rural residents of basic health care system. In particular, he pointed out that, in the State determined by the 2009 economic work five tasks, made special reference to "accelerate the improvement of urban and rural social security system, promoting medical system reform". Press notes that in the past two years government health inputs have significantly increased signs of national fiscal 2007 for health expenditures reached 1974 billion yuan, an increase of 50.7%; 1-9, 2008-month growth reached 35.8%. "Previous district hospitals and health facilities, only a few of hemodialysis machines, now District Hospital have specialized blood units, equipment increased, but also increased the level of service, but this is largely due to the Government's financial input increased. "Shanghai Jiading district primary health care Committee Office Director Zhangliming said. "Health care expenditure is a barometer of the pharmaceutical industry growth. "Safe securities Yang Hao finds that States will invest 4 trillion stimulating domestic demand and accelerate the development of health care and other social services have been included in this stimulating domestic demand for key projects. According to the China Ministry of communications, basic health infrastructure construction will be listed as an additional 100 billion Central investment of important areas, arranged a special investment billion. He pointed out that with the recent pension reform of institutions working on promoting the future public health services expenditures may be gradually atrophy, "new style", city dwellers and rural medical and rescue insurance market expansion is OK. "The medical device industry benefits will not just recently new investment. "Jiang said that the Ministry of health of the rural health services system construction and development plan of $ 67.71 billion rural health services system medical equipment investment, will be completed in the next two years. But the industry generally believe that the new reform brought about by market demand, while the expanded, but terminal needs structural change of the corporate profit growth brings uncertainty. Yang Hao pointed out that China's rural areas most medical institutions still lack the most basic medical equipment, construction of the commune of 70% or more, this piece of market demand "makeup". According to the Ministry of health statistics, as of the end of March 2008, the country has been done in the "new style" counties (cities, districts), up to participate in the cooperative 2679 medical population reached 8 billion, care of 91.05%. "Communities, rural market on low end devices and consumables needs preference, making the low-end market has a very large room to grow. "To Mingde said. "Low-end" controversy caused market pattern established at multiple levels, covering urban and rural residents of the medical insurance system is clearly the highlight of this reform, for rural residents of new CMS system indeed has begun the national coverage. General Electric (China) medical group life science business unit Business Director Yu alive reporters said that general medical group has launched earlier medical equipment Linglong series, in a more favourable price sold to rural health care institutions. Michael Yu also introduced since the beginning of this year, to general health care purchasing pharmaceutical production equipment of enterprises increased significantly. In the health reform and the new pharmacopoeia is promulgated under double pressure, many pharmaceutical companies have realized the need to improve the production process to improve product quality, with a view to seize in change and transformation. At present, including Johnson medical equipment and other large quantities of foreign or domestic pharmaceutical companies have seen the future development of community medicine. Not long ago, Johnson medical equipment company started a health train project, the "floor" is a community, rural, factories and mines, etc. The end of 2008, international medical device manufacturing giant GE Medical Group announced by General Electric (China) co., Ltd. and Shandong Xinhua medical instruments co., Ltd. established joint venture company, dedicated to the world, including China, basic medical market to provide more high-quality universal medical technology products. This makes one think of long ago, GE has announced that it will increase China's investment in rural infrastructure, medical market by 2010 will launch 5 new rural Foundation medical products. In fact, like GE so coveted in the low-end market multinational medical device manufacturing giant. Early in June 2004, the Netherlands Philips company and the Neusoft joint venture set up a medical device research and development and production agencies, mainly in the face of the mainland China market. Rui Ke medical through new rural and community medical equipment and solutions of integration, the 2006 national rural market digital radiology equipment exhibition. The radiography device manufacturing giant Siemens, Philips, has begun a downward-derived products. "Our strategy in major cities from coast to inland and third line cities, including rural areas. "Philips stakeholders indicated that the medical device industry in rural areas and communities of marketing there market fragmentation, channel maintenance difficulties, short-term benefits do notFixed problem that companies will spend more on searching. "Low-end medical equipment will face enormous needs, be first to benefit from the industry. "Yang Hao believes that strengthening primary health system policy guidance, people's medical treatment will be towards more efficient and rational development, and ultimately the" little disease not out of the village, common diseases not out of the County, was not the goal of the city ". Jiang had been repeatedly pointed out that rural and community medical market need is small size, low price, flexible, easy operation, function and stability of the diagnosis and treatment equipment. The industry believes that in the low-end market, domestic enterprises with greater advantage. This reporter has learned that wandong medical and Xinhua medical areas in their respective segments — low-end x-ray machines and sterilizing equipment market in occupies 50 percent market share, the two companies ' product positioning is also very fit medical reform of capital investment, and the national rural hospitals and primary health sector will be equipped with the product. "We have long been engaged in market development, based on the Township and village level market cost and channel advantage more prominent. "A home medical equipment distributors told reporters that the current domestic medical device company with ten thousand, of which 80% are medium-sized enterprises (SMEs), the technical force is relatively weak, but the operation is nimble, the cost price has a clear advantage, thus in the middle and varieties, including general hospital equipment, such as sterilization equipment, dialysis equipment, as well as in the low-end radiotherapy equipment, domestic equipment with good price/performance ratio. "Low-end medical device products mainly rely on state fiscal centralized purchasing, product/price ratio is very important. "Acute Ke medical partner and General Manager Liu Jie said the low-end market, although many of the companies involved, but with the advantage of technology and service companies will be the first to benefit. Shenzhen MINDRAY bio-medical electronics co., Ltd. is a medical device exports to major business, but with the international financial market turbulence, similar export-oriented company also has a rural market is given more attention. "Rural population, urbanization and their consumption level of upgrade so that upgrading new rural medical standards become inevitable trend. "From the medical device manufacturing enterprise in Zhejiang Province, on behalf of the view that in the low-end Mechatronics medical equipment, domestic equipment still have a distinct advantage," but the financial crisis has also making enterprise, to awaken in the low-end market a piece of the action, efforts must be made to change previously that kind of high investment, high energy consumption of the extensive growth pattern, and find stable cash flow is only possible to win over anyone of multinational enterprises. ”
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