Saturday, November 27, 2010

Medical electronic markets: the gap significantly foreign brands leading (1)

In recent years, China's economic development, and related medical policy in-depth implementation, medical market competition gradually deepen and overall health needs of the quick release, China medical electronics market has been rapid development.

CCID consulting data show that in 2007, the market size of China's medical electronic 247.3 billion yuan, an increase of 17.3%. This market continues to expand, regional differences in urban and rural distribution, product brand focus features become medical electronics market as a whole, the present situation of the important Chinese market on medical electronics itself needs is portable, customization, and minimally invasive of further development.

Continued expansion of the size of the market

Comparing Chinese and global medical electronics market growth, nearly 4 years of continuous growth in the Chinese market is higher than the global market growth rate, and China's global market share has steadily increased, reaching 3.65% in 2007.

Our medical electronics demand growth directly contributed to medical electronics market expansion. In recent years, China's rapid economic development, community health requirements grow, at the same time, after years of development, China's aging population trend appeared, ageing population on medical services and the increasing demand of the product. In addition, with the overall standard of living of the people, the selection of medical electronics has also become more advanced, the market for high-end electronics demand, market demand structure has been adjusted. Healthy demand growth, product demand structural adjustment have greatly promoted the China medical electronics market growth. Our in-depth development of hospital information system is to promote medical institutions for medical electronics demand growth. As computer and network technologies of development, China medical institution information and networking to become medical services important trends and an important component of the competitiveness of the hospital, which also promote medical electronic market for video, digital, high precision, advanced medical electronics demand growth. In addition, as China's health care system reform, my Government is gradually liberalized services market, allowing foreign investors to enter the hospital or private hospital, and the introduction of market mechanisms. All hospitals in order to consolidate its competitiveness and strengthen the capacity of medical services and on-the-art medical electronic devices of high demand, it also greatly stimulated my medical electronics market development.

Difference between urban and rural areas of high concentration of large brand

At present, China medical electronics market is mainly concentrated in large and medium cities, urban medical electronics consumption accounted for China's overall medical electronics for more than 70% of the market.

China's urban residents rapidly improve standards of living, health requirements and the corresponding medical electronics demand with increased, especially in recent years, China to accelerate the process of urbanization, a large number of rural population moved to the city, to a certain extent also expanded the city needs of medical electronic devices. At the same time, large and medium-sized hospitals are mainly concentrated in cities, urban hospital modernization also promotes medical electronic products equipped with the upgrade. Match, the rural medical electronics market has not yet been fully developed, medical electronics consumption less than 30% of the overall market. This is because the level of the rural economy are relatively high result in medical electronics and medical services and the limited capacity of consumption; on the other hand, rural health care system is still in the adjustment, related policy protection has not yet been fully implemented, in part restricted the medical services in rural areas, as well as medical electronic products market development. At present, China medical electronics market, mainly by foreign manufacturers. Domestic medical e-product development progress relative lag, most of the core technology in the hands of foreign companies, this situation also leads to our medical electronics especially high-end products on the foreign brand dependency. Specifically in the brand, in 2007, China medical electronics market share still focused on General Electric, Siemens, Philips, etc in the hands of the international famous enterprises. To medical RF instruments market, for example, computer tomography scanner market, mainly in the United States in the hands of General Electric, magnetic resonance imaging device market, mainly by Germany Siemens dominated, angiography device is mainly Netherlands Philips products.

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