Medical electronics are opportunities to rural market highlights

Compared with other electronic products, portable medical electronics demand more special.

With the economic and social development, human health, the health needs and health care affordability is increasing, in individual needs, the economic situation is good or bad for people's medical service needs to have an impact, it also makes portable medical electronics, especially household portable medical electronics market continued to expand steadily. For medical portable medical electronics, because the Government has become the main product of absolute buy, in China's livelihood and social security system and gradually increase, such market growth made further breakthroughs. These factors also makes Chinese portable medical electronics market in 2008 economic crisis still achieved rapid growth.

Rural market become a bright spot

In 2009, the Government a series of incentives and market demand further release and so good drivers, portable medical electronics market and further prosperity.

In early April 2009, the country announced new health reform programme, in accordance with the programme, the next three years, the Central Finance will count 8,500 billion into the medical field. In addition, the new health reform policy stresses the need to accelerate the implementation of the rural health services system construction and development planning, and actively promote rural health infrastructure and capacity building, to improve rural health conditions, improving the quality of health services; improvement of community health services as the foundation of the new urban health service system. In line with the construction of the Central will support approximately 2,000 County Hospital, the Center for health centers and 5,000 2,400 community health centers. In the above policy, the first half of 2009, the Chinese portable medical electronics in the achievement of the year-over-year growth also presents a number of emerging market characteristics.

2006-2011 China portable medical electronics market size and forecast

Figure 1 2006-2011 China portable medical electronics market size and forecast

In strengthening rural areas based on the medical system to this guiding ideology, based on the urgent need of medical electronic equipment and a huge market capacity in rural areas became the first half of 2009 China portable medical electronics field and the most active segments of local governments on portable medical electronics especially multi-parameter monitor, portable ultrasound, ECG, etc. to meet the needs of both basic diagnostic cheaper medical portable medical electronics large-scale procurement, medical portable medical electronics market to achieve significant growth.

Affected by this, Chinese portable medical electronic scale fast expansion of the domestic market, in the first half of 2009, the Chinese portable medical electronic domestic market growth significantly higher than the export market growth, which in previous years, the Chinese portable medical electronic products to more than 80% of the stark contrast of supply of export. In addition, also of concern is that because the Government procurement price sensitive, in this round of market growth, product price has the clear advantage of domestic medical e-vendor market share has been further expanded, further establishing its market position.

Overall, the past few years, the Chinese portable medical electronics market has been in high-growth phase, but compared to European and American market, the second, three-city and rural market portable medical electronic penetration is still low, this indicates that China portable medical electronics market development is still in its infancy, but with the potential of rural areas demands full release, future Chinese portable electronics market growth will continue to reside in high level, market prospects are extremely optimistic.

In addition to the market demand growth, portable medical electronics technology innovations such as portable body color Doppler ultrasound technology matures and multi-parameter monitoring parameters of fusion and increase and so will also be powerful China push portable medical electronics market development.

China medical electronics market challenges and challenges

Although the Chinese medical electronics market promising and full of opportunities, but that does not smell with local manufacturers can smoothly nuggets in this market.

Chinese Medical Association Expert Committee member Dr. Heng Wang pointed out: "the domestic many medical electronics manufacturers are very concerned about the technology, many years ago I was concerned about medical devices work, I have several experiences: a Chinese medical aspects and the gap has not narrowed in foreign countries, and is expanding. Another is the technology itself only a medical device in the overall development of the 20%-30% of the factors, there are more factors come from technology. ”

"At present, from a global perspective, global medical device manufacturers before 30% gross of the value of 80%, which means that the medical device industry concentration is very high, meaning that brand value is very large, in China, Siemens, GE, Philips, basic foreign medical giants in China completed the strategic layout, this is the local manufacturers, one of the major challenges facing.

"He pointed out that" in addition, although our country has been advocating the development system of the building, but today it seems not very successful, but on the contrary, the United States, the United States system construction is better, and help to innovations, but our current system, the lack of systematic, are small and self-contained, the Government is also a lack of systematic planning. Before industry to regulatory authorities do is wrong, the supervision to monitor, manage, under management, the management of the ultimate goal is to make the entire industry. ”

He also pointed out that in the medical electronics production process, in fact the demand at all stages of the mechanism is not the same, this requires systematic work to complete, not a single person or several persons can solve the problem.