IT manufacturers racing to public health care business opportunity "new world" (1)

New health reform policies, from multinational companies IBM, Microsoft, Hewlett-Packard, Dell to local programmes, Neusoft, UFIDA, digital ...

IT vendors are already have a strong advance medical market and professional medical information programme to seize the opportunities. Medical information already after nearly 30 years of development, from initial stand-alone single user applications to the departmental system applied to the application throughout the hospital-level system, and then to a wider set of regional medical, its application characteristics has been noticeable changes. In this process and how to seize the opportunity of expanding business? IT manufacturers are how to accurately grasp the specific needs of the medical profession? on IT vendors to medical information as an emerging but slightly unfamiliar areas, making them excited and hesitant.

In the new health reform programmes, the information as one of the pillars, unprecedented in occupies a special section.

Facts have proved that after a year of hard work, the medical industry has indeed brought to IT vendors are not small return. According to market analyst firm IDC predictions, as of 2010, the whole IT market in China Medical investment will reach $ 12 billion. To the hospital, for example, at present, China's total for the 3 million hospital, including 1200 three hospitals, outpatient clinic doctors, hospital doctors station information of less than 20%. This figure means that new health reform policy, medical information is expected in subsequent financial, telecommunications and other industries, became the fastest application market.

This for many manufacturers, IT is both an opportunity and a tremendous challenge.

All major manufacturers increase digital medical investment

In order to 39 billion US dollars to purchase the information service provider Perot Systems, Dell announced a high profile for China medical industry.

According to foreign media reports, in fact, as early as the beginning of the acquisition of Perot Systems, Dell has launched a series on China in the field of medical information development plan: first joint healthcare information and management systems society's investigation found that the domestic medical information of existing weak links proposed practical plans, subsequently joined China Hospital Association information management vendor Club, become a member. Behind these activities, it is not difficult to discover including Dell and other large transnational companies, numerous IT solutions provider to the far-reaching health market in China.

In contrast, early action is IBM.

Almost new health reform policies, IBM announced the establishment of "IBM healthcare industry solutions lab," and launched a series of solutions for IBM wisdom medical, committed to build a "patient-centered health care system". Followed, Neusoft specially established "Neusoft medical business development centre", also published in the new reform of the medical and comprehensive solutions for electronic health records, electronic medical records and health digital dictionary as a standard, covers medical and health information of the entire process. Subsequently, UFIDA has announced a $ 1 billion RMB to set up specifically for healthcare information technology subsidiary to contend for medical information market; in addition, Singapore Wilmar Group subsidiary companies investing in China, the focus for the medical industry with comprehensive solutions; Microsoft in China medical technology development team, directed against the Chinese Medical Institute of actual needs, providing localization solutions; like many IT vendors, Olympus is all well known for its photographic equipment, and on its achievements in the medical field, little is known about. To this end, the Olympus (Beijing) sales and service co., Ltd. General Manager Yin-Yang-filled Sakamoto explained: "this is because the medical field is to be a sales-oriented B2B model. ”

The same is B2B marketing mode, HP medical done high profile and dramatic, HP information products group to move information products division general manager Chen Wei told reporters: "health care reform aspects of investment considerably, how medical information has become a top priority.

The application of the medical profession and the demand is very special, this and other industries are very different. ”

There is no doubt that the major reason why struggle to programme providers in health reform feast, increase in medical information market investment is directed at business and information technology: a well known figure in the new health reform over the next three years as a total of 8500 billion invested, segmentation to medical information of at least 100 billion cake.

Medical information technology, stable and overriding

"This moment, you feel I know.

I know you can't run, I know you waiting for, I know you want to know about everything, I know you want to allow remote never far away, I know, the more you can do more, because you see the doctor and the doctor I ... "from the work of Metro mobile TV, broadcast from taxi, even from the evening TV slots, jiachangliduan we always hear this text, this is the founder of healthcare information management systems of creative advertising. As one of the major PC manufacturers, the founder for the medical industry's pioneering nature from its good at it from the Terminal. In view of the medical industry's high demands on the server, IT naturally derived a particular standard, Beijing founder zbon digital medical co., Ltd. General Manager Jiangyong interview said: "the hospital on the server, do not require higher than in the financial system. In particular, the hospital cannot be panic, because now the hospital Informationization, system crash, a lot of business is to stop, to patients and patient flow, inconvenience, the hospital business also has a very great impact. Therefore, the hospital on informatization system stability is very important that the server requirements are very high, in short, the stability is first requested. In addition, the performance is needed, because the hospital's application system is very large, complex involving system, on your computer's output is relatively high. ”