Home electronic equipment manufacturers how to win the "war" healthcare?

Author: the new health reform programme launched with investment in the country, is undoubtedly a hundred billion medical informatization promotion provides strong power, many manufacturers flocked to enter the medical field, a fierce rivalry began.

Some people have Chinese medical electronics market and ever popular exception, but it seems that overnight Xiang Xiao Yu thumbing "MP3" do more than that, some people get used to city slums, disjointed, but now shuffle is in the village phone and do it. But it seems that no matter what, a metaphor, China medical electronics seemed not escape the "Chinese characteristics" fate. Whirlpool brand traps, price, China medical electronics market really is unhappylot?!, of course, the industry more voices are good for the industry expected, but local businesses how to seize the opportunity, don't repeat the same mistake is the industry should think deeply. Together to hear from from terminals, software, chip and solutions provider, to test and measurement, industrial design, process manufacturing, analysis services, the entire health care industry and academics in the electronics industry chain leader's insight, perhaps along the direction is out there ...

Omron archives:

1994 Omron Healthcare since entering China, currently occupy Chinese household electronic sphygmomanometer industry 65% market share.

Committed to the "three high", disease prevention and improvement for metabolic syndrome in different stages, developing the appropriate product. Omron Healthcare's home health medical device products mainly include: blood pressure monitor, blood glucose meter, weight, body fat measurement, thermometer, pedometer, electric toothbrushes, low-frequency therapy devices; medical professional medical equipment are: arteriosclerosis instrumentation, Center blood pressure monitor, blood pressure, medical inhalers etc. Currently, Omron in China has a huge sales network, 10000 drugstores and grocery store sales Omron products. With 20 offices across the country to provide strong support for sales distribution.

The interviewed person file:

Mei Guan, 1983 into tateishi Electric Co., Ltd. (now Omron) work to date; April-Omron Healthcare Corporation, Executive Director of the Credit Union; now the Omron Healthcare (China) co., Ltd Managing Director.

Industry: new health reform has brought to the industry?

Omron response: portable, home market impact is most evident!

China's new health reform and 2007 by the State Council promulgated health sector development "eleventh five-year planning framework", the focus of the Chinese health care system by treatment to prevention.

Government funding into health care institutions, infrastructure and public health awareness, tail off through representation, on the development of medical electronics market to create good conditions, thus facilitating electronic sphygmomanometer, electronic thermometer and other home medical electronics.

Industry: local manufacturers how to win a home overseas "medical war"?

Omron statement: security and compliance with specifications, to grasp!

Medical device is not like ordinary electronic equipment that can produce simple to follow, so ordinary electronic equipment manufacturers, to enter the medical electronics industry still have a certain threshold.

Mei Guan through stressed: medical devices must be professional bodies of clinical trials to prove the product's safety and accuracy. If China's domestic manufacturers want to go abroad, participate in overseas competition, that need to be more strict on their products for review. Mei Guan penetration in particular that: States for standard specification for medical devices are different, and needs on the ground in accordance with the standard specification for precision and other aspects of clinical trials. Therefore, medical device exports first need to understand the local health care system, and set aside a clinical trial of time and investment cost.

While participating in the domestic market, China's domestic manufacturers should market insight.

Mei Guan permeability pointed out: with the Chinese Government for community hospitals slow disease management infrastructure investment and improving the system of medical insurance, as well as the second and third line cities, public health awareness promotion, health management will become a must in people's lives. In the context of this good, for the management of chronic diseases and high precision, safety and humane medical devices will have a much broader market. Therefore, the future of local manufacturers in the field of health management can be given more attention.

Industry: how to promote the popularity of portable and home equipment?

Omron response: standardized process to speed up!

Talk about how to promote the portable device manufacturers and domestic medical e-device universal, tail off dialysis think, portable and home medical electronic product popularity lies in the fact that the products of precision and humane.

Home health care product must guarantee and medical institutions of measuring instruments with the same accuracy to win the trust of consumers; at the same time need human design, ensure that family members can accurate operation. This requires such products must establish a strict standard system, the development in Europe and the United States and other countries, for the medical device industry has strict regulations, the priority need improvement in China medical device industry system, special needs promulgated the accuracy standards for medical devices.

Industry: portable medical technology bottleneck where?

Omron response: new product access review too long ...

Medical electronic equipment development, must meet the consumer demand, Chinese consumers, and other countries as consumers want to be comfortable, safe and healthy products.

With this purpose, Omron Development Center will be the theme for the development of consumer demand, innovation and technology. But tailed off dialysis also describes their present the biggest problems: in China with the new technology products on the occasion of the IPO to take a long time, this review resulted in product sale time lag. Which you need to trade associations and Government departments to optimize and grooming.

Industry questions: future development strategies for Omron can disclose?

Omron response: three high slow disease management is the key!

In hypertensive patients with nearly 200 million people with diabetes also increased to 70 million people.

At the same time, with economic development, annual revenue of $ 6 million of middle crowd also to 1 per yearMillions of people. Therefore, Omron, will continue to develop to control three products (blood pressure, blood glucose meter, weight, body fat measurement), launched the suitable price, convenience, safety and peace of mind to consumers of new products to meet different customer needs, enhance blood pressure monitor, blood glucose meters and other products in 2, 3-tier cities of popularization. Mei Guan through revealed: the future of Omron will continue to be developed focusing on three high slow disease management and promote family health management products. Specific new product planning is not easy to open, but this year the Omron will launch a long lost 3 years out new Sonic resonance electric toothbrushes. At the same time, Omron will continue to expand hospital dedicated product areas.