General Electric reverse innovative medical products service China rural market (1)

Last October, in the San Francisco Web 2.0 Summit, Jeff · yimeierte brought out a "BlackBerry".

The audience was curious, why is this General Electric CEO to display is not your company's products. However, we take a closer look revealed that the gadgets are not any communication products — the upper half shows a patient's lung ultrasonography, below are the action button. "This is our latest equipment, called Vscan. And a couple of years ago, one of the 25 million by the console functions. "Yimeierte said.

In many medical device industry, the significance of Vscan available, perhaps no less than iPhone was born in the mobile phone field-induced shock.

Because not only do the portability Vscan and functional unity, but also allow price to become more expensive.

This benefited from the contribution of the Chinese market.

In 2010 the GA Vscan, production base in China, but China research and development team with Norway's project team collaboration.

In fact last year, the General Electric medical departments of the most notable change is that from the Chinese market "reverse innovation" — from China and other emerging market innovative products, experiences, models, and other developed markets for Europe and the United States, Europe and the different past multinational emerging markets after the first of a new approach — a case more and more.

Not only products originating in China such as ECG Mac800, ultrasound, Logiq e (details please gemag.com.cn query "pacemaker"), began to sell to United States, and began to try to reverse the medical departments will "carry out system of innovation".

First of all in research and development platform for system support.

May 2009, General Electric announced that it would like to create the "health" program, the company will invest in 6 years 30 billion in development at least 100 can reduce health care costs and improve health care access and quality of innovative products, so as to allow more patients to be able to afford these devices, and many research and development tasks are carried out in China. In 2010, according to the plan will have products in the pipeline.

But in the world "In china for the" reverse innovation "concept, a number of research and development project in China will by General Electric's overall platform access from other countries in the market, research and development support.

And on top of marketing, and even some in the Chinese market advertising began to tie to the world.

Such as General Electric in China produced by a group of goldfish swimming in the sea of advertising, has been translated into English in the United States market. A General Electric into China's rural medical market of warm advertising, also in the General Electric medical global website. Differences and similarities