Friday, December 10, 2010

Domestic medical devices lack of high-end products market concentration through low

Recently, the 17th China International medical equipment exhibition and technology exchange meeting held in Beijing.

See in the scene, and drugs showed a majority of domestic enterprises, large imaging equipment, and high value of the supplies area mostly foreign-funded enterprises or joint venture of raw space booth. Johnson, GE, Toshiba, etc. are in a conspicuous position, many foreign companies at the launch of their new products, such as the world's largest medical imaging and information technology (IT) company, Carestream Health, Inc. company (formerly Kodak medical group, are referred to sharp Ke medical) at the exhibition publication of its new product "Ling Jui". In contrast, domestic enterprises is unknown no smell. Participation in the exhibition of a particular industry laughs: pharmaceutical exhibition especially raw materials exhibition is foreign clients purchasing our products, but this meeting is our purchasing foreign products. Can be described as "a language". The nation's largest medical device company wandong medical stakeholders recognized: the present their major medical device market in the low-end to high-end medical apparatus, has also been involved in the field of it, but the market is not very good. The Ministry of health central purchasing expert library high value medical consumables fenku a Guo last name experts expressed: since reform and opening up, China medical device industry has grown substantially in recent years in some medical products development quickly, but the overall market share remains low, especially in high-value-added large imaging equipment, high-end treatment equipment and high-value medical consumables are no advantage. In fact, there are currently more than medical device company, its 1.2 million market concentration than domestic pharmaceutical industry lower, each year more than 600 billion industry GDP, but it has not formed several influential leading enterprises. Domestic medical device manufacturing enterprise scale is small, the technology content is low, new product development lag, industry Division is reasonable, making domestic medical device company in the low-end market melee stages, and the steady fall of the high-end market. During the show to see, a lot of domestic appliances enterprises played "fully support the new banner of medical care". There is a business more directly marked its knockdown price of plaintext CR System. For current domestic medical industry, this is a viable marketing strategy. China's health care reform is gradually pushing to improve public health, rural health and community health serve the goal of the health care system is gradually improving. At present, China's medical institutions overall equipment level remains low, with the Government to increase investment in the hospital's equipment face replacement, medical consumables usage will have a noticeable amplification, medical equipment and supplies is a demand to release process. Therefore, the next few years and even longer, our medical equipment market will remain a fast growing trend, a huge development space. At the same time, we should also be aware that domestic medical equipment enterprises if only go low end line, and not in the high-end field and product innovation "exercise", then the path or gets narrower. In fact, China is now able to produce the vast majority of common products, medical devices, in particular, China has the world's most powerful disposable medical products, such as syringes, infusion, transfusion bag, general surgical instruments products, various medical textiles (including gauze tampon, sterilization, surgical towels, medical clothing) production capacity, lack of medical devices is not commonly used.

Medical devices are different from the drugs, their life cycle short may have only two or three years, foreign products rarely more than five years, new technology research and application speed is a medical device product innovation core competitiveness, so that it appears we've seen: foreign enterprises and joint ventures to offer new products and new products as competitive advantage of valid indications.

While domestic enterprises to invest in product innovation and product launch of the lack of a long cycle remains hampered domestic medical device industry upgrade of problems difficult. Link our usher medical apparatus industry development opportunities at present, China medical device industry sales, only 2% of sales of medical devices, far from being able to meet domestic demand for health and health services. Some experts pointed out that the sustainable development of the medical device industry is inevitable development of human history, it is not only a sunrise industry, it is the eternal industry. In the current situation, China has ushered in the medical device development best period: recently my country to promote community health, establishing a new CMS, strengthening rural health infrastructure. It is expected that the "eleventh five-year plan" period, China's rural health infrastructure investment will reach $ 20 billion. Basic hospital equipment standards and related policies will also be promulgated, this indicates that the medical device industry faces great market opportunity. For the current status of our medical device industry, Beijing Institute of technology Professor Wu Yao has pointed out that industry must rely on competition and innovation to enhance the core competitiveness, should make good at low cost products, get the best benefits. Low cost depends on the technology (intellectual property), efficiency, management; good product is to rely on technical innovation and modernization of quality management; high efficiency is to rely on force and sell goods; maximize the benefits to be realized, will rely on creativity rather than confrontation; win not by overwhelming opponents, but by opening up a new market space, to achieve a common value of leap. Some experts have estimated that by 2010, China medical device market capacity of up to $ 1200. However, the current domestic production of medical devices for more than 90% of the regular products, Zhong didang other regardless of the surgical instrument class or device type products are mainly dependent on imports, medical treatment apparatus product imports up Chinese pharmaceutical industry all kinds of products, the industry-wide and 45% of total imports. Therefore, to accelerate the development of medical device industry has become China's economic development as an important strategic deployment.

No comments:

Post a Comment