Small medical device manufacturing enterprise growth analysis not

Domestic medical equipment manufacturing enterprises, one of the three types of development of enterprise for typical: 1 class for the restructuring of State-owned enterprises; 2 class to imitated foreign products; 3 classes to company split, self-supporting structure.

The restructuring of State-owned enterprises are relatively large, imitation overseas products and company divisions, self-supporting structure of the enterprise often is not large, long time to grow up! why?

On State medical devices production enterprise long tracking study analysis; find main reasons are as follows:

1, product serious low-end, homogeneity; like the Pearl River Delta business, many are "solidarity ' around in MINDRAY, production and MINDRAY-like care and other products, the output value over the years has been wandering around the millions or 10 million, which is already MINDRAY amounted to 10 billion scale!

Domestic production monitoring product for the enterprise statistics over 200, and the Pearl River Delta has dozens of low-end product, seriously! homogeneity!

2, no service concept, products sold into the orphans '. product rework rate high, some products 100% rework rate, and the service can not be timely; installed less than 20 days, the failed six times, hospital requirements to get a new machine waited 1 and a half months, swear not to buy products in hospital!

3. lack of enterprise management, marketing, market concepts behind! Market concepts or stay in the ' 80s "hard to find good province total generation, the company's products sold on the bacon '. PRD a medical device manufacturer for up to 6 years of tracking study found that this Enterprise Marketing Manager 6 years require affiliate marketers tried desperately to find provincial total generation, tender yahuo! is sold at cost price, tiles ...

Instead of going to the Terminal market---hospital. over the years the enterprise has 300 million---4 million wandering!

So small medical device manufacturing enterprises how can grow large?

First: a small medical device manufacturing enterprises are mainly good market concepts, the establishment of a professional marketing team, the market is strong, customers do not buy your product not! agents don't get manufacturers to price or cost price?? market and tide wait for no man, domestic entrepreneurs should reflect, learn to manage foreign market concepts, managing the enterprise market; speed up product, increase market share, as a modern enterprise management, bearing in mind the history person of tragedy!

Secondly, to improve product quality, reduce the anti-revisionist rate; strengthening the sense of service, improve enterprise service speed, 8-hour response, 24 hours in place, 72 hours resolving customer issues verbal commitments into reality!

The most important thing is to keep abreast of the market, increasing speed up product development, with its own intellectual property rights of unmatchable product, increase the technological content of products, improve the product added value for our service!